Importance of personal brand.

Building a personal brand connects you personally with potential customers and clients which then builds your business.

  • People connect with people than they do with businesses.
  • The more you work to build your personal brand, the more individuals will want to connect with you.
  • further connected you are, the more business opportunities will present themselves to you.

The more you develop your personal brand, the more you become known as an “influencer,” an influencer is someone who significantly shapes the opinions of their follower and has a big influence on how they behave. An as a entrepreneur you need toat. That’s why a child we clamor at you to dinner at McDonald’s when you both have already passeds two other Mr, No-name burgers. Because people take more interest in the name they recognize.

Personal branding is the practice of creating a brand around a person rather than a business entity. Personal branding is used to help further peoples careers by positioning them as an expert. Within an industry by developing a personal brand, a person can grow their social following to help them secure a better job, sell more products in their business, and increase opportunities in their career.

Building a personal brand is not done overnight.

Building a personal brand around yourself doesn’t happen overnight, it can take lots of planning and months of hard work to start seeing the results. Sometimes you may need to improve on your personal brand after receiving feedback. And writing your personal brand statement setting out who your audience are. And what we be the value you can give to your audience. and why they should follow you.

Don’t get uncomfortable about personal branding.

The idea of personal branding makes some people uneasy. But, if you don’t take control of your personal brand online. Then you are missing out an opportunities and letting others control your narrative.

Luckily, there are a lot of great tools and resources out there to help you with the personal branding process. Use them to leave the right impression on people who look for you online. At surebusiness will believe that personal branding is available to everyone. That’s why we write this for you. To help you through the process of building a personal brand around yourself.

Why building your personal brand is important.

It has never been more competitive to land a new job or earn a paycheck. With more people competing over that same dollar you want to earn. You have to put yourself out there to get noticed. And personal branding is what give you that creativity.

For those in service industry like freelancers, consultants, etc. You can showcase key data such as the number of followers you have, and how much traffic your website attracts. Even a employer trying to land a high position. Those can be a vital metric which can give competitive advantage over other candidates. They are online portfolios about yourself.

  • When building your brand starts to feel like a job, remember that it is an essential part of calculating your career. And keep in mind that the greatest investment of resources, time and effort will likely come up front.
  • Personal branding is a painless step in working towards your goals. Regardless of your industry or professional status, your personal brand has the power to make or break all kinds of opportunities for advancements.
  • Building and optimizing new profiles, generating content about you and your work. Identifying your goals, building a brand strategy-this can all feel overwhelming. But once you’ve established a strong foundation, you have a road map to follow. Which makes the whole process manageable.

Determine your personal brand vision.

Before you get down to any actionable tasks toward improving your personal brand, you first need to decide what you want your personal brand to look like. What is your vision for it?

You will want to consider how you want people to look at you. What type of image do you wish to portray?

Just has companies produce vision statements outlining what they want to achieve, you should create a personal vision statement.

Personal brand vision statement:

According to the Highlandscompany. “A clear personal vision is an integration of your abilities, interests, personality, values, goals, skills/esperience, family of origin, and stage of adult development.”  Now, that squeaks enormous, but in reality, you can encapsulate all that is important about you in two or three paragraph.

Choose your target audience.

Not everyone is your ideal client. One of the mistakes people make and you don’t have to when building a personal brand is trying to appeal to everyone.

You’ll need to attract your perfect client, you must be willing to repel those who you do not want to work with. This means identifying a specific target audience and building a brand that is attractive to them.

It may seem counterintuitive, but if you try to be liked everyone, you will attract no one. You must be polarizing in other to stand out.

And also for your personal brand to succeed, you need to emphasize your ability to offer something about which people care. Your personal brand is irrelevant if nobody is interested in what you have to offer.

Just as a business needs to define it’s audience, so does a person creating a brand need to ask yourself. Why you are doing this, whom are you trying to impress?/ there is little point in trying to be genetic and instilling everybody.

Create a irresistible offer.

A lot of entrepreneurs make the mistake of creating a product or service that they want, only to discover that no one else want it or Is will to pay for it.

This is why identifying your perfect client before you create a product or service is so important. When you know exactly who you want to help, you can create a offer that is the perfect solution for them.


In today’s competitive job market, a strong personal brand is no longer a “like to have,” but a “must have.” But ultimately, the secret is to be yourself, you can’t be anybody else. Because they have already been taking.

This means that your personal brand needs to be very authentic and true to the real you. You cannot manufacture a persona and expect people go recognize you as the go to person. If you try, it will not be long before people will know, you are has fictional as Harry Potter is, with is boyish charm or the ability to perform magic.

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